New brand appearance to be rolled out
on April 04 2022 HELLA and Faurecia operate under the umbrella brand FORVIA in the future. This is intended to highli POSTDETAILS
HELLA and Faurecia operate under the umbrella brand FORVIA in the future. This is intended to highlight the close cooperation between the two companies. In order to visualise this accordingly, a new corporate design is now being implemented step by step.
HELLA
and Faurecia have been operating under the new umbrella brand FORVIA since the
beginning of February 2022. Together, they form the seventh largest automotive
supplier worldwide with more than 150,000 employees at over 300 locations. In
order to strengthen the common bond of both companies and also to visually
underline it, a new corporate design is now being rolled out step by step.
"FORVIA
is a signal of new beginnings, marking the start of a joint future for both
HELLA and Faurecia," says Dr. Markus Richter, Head of Corporate
Communications and Investor Relations at HELLA. "It is all the more
important to make this new era visible through a new joint brand identity.
Against this background, we are now rolling out a new corporate design together
with Faurecia step by step, which expresses the close alliance between the two
companies both internally and externally."
The
new brand identity reflects key elements that are associated with the FORVIA
name, such as dynamism, mobility and a future-oriented approach. The framework
for the common visual identity is defined by a new style guide that contains
all essential design elements of the new brand identity. The style-defining
colours are primarily blue and white. Blue in particular can be found in the history
of both companies. It stands for a high level of technical orientation. At the
same time, it is a colour that exerts an appealing effect and is one of the
declared favourite colours of many people.
"We
are aware that there are many other challenges right now than introducing a new
corporate design. Nevertheless, one should not underestimate the power of a new
common identity," emphasises company spokesman Markus Richter. "We
will implement it as cost-effectively and thoughtfully as possible. Thus, we will
first apply the new design to elements that can be changed without greater
effort or that have to be created anyway. Possible inconsistencies in the brand
appearance will be consciously accepted for a transitional period."
Therefore,
the templates for PowerPoint and business papers will be changed first, as well
as e-mail addresses and signatures - both at HELLA and Faurecia. Corresponding
templates can now be downloaded in the Corporate Design Toolbox. For a transitional period,
existing presentations or the old HELLA logo may continue to be used. An overview
of these design elements is also provided by the Light Graphic Standards.
HELLA
and Faurecia will continue to operate and communicate as independent, listed
entities under the overarching umbrella brand FORVIA. The existing legal
company names will be retained; likewise, products will continue to be marketed
and distributed under their existing brands.
A comprehensive Style Guide also provides impressions of the entire FORVIA
brand world. This is immediately valid for Faurecia. At HELLA, it will be
rolled out gradually in a second step after further management approval. If you
have any questions, please contact the Corporate Communications team.
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