New brand appearance to be rolled out
New brand appearance to be rolled out
on April 04 2022 HELLA and Faurecia operate under the umbrella brand FORVIA in the future. This is intended to highli POST
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HELLA and Faurecia operate under the umbrella brand FORVIA in the future. This is intended to highlight the close cooperation between the two companies. In order to visualise this accordingly, a new corporate design is now being implemented step by step. 

HELLA and Faurecia have been operating under the new umbrella brand FORVIA since the beginning of February 2022. Together, they form the seventh largest automotive supplier worldwide with more than 150,000 employees at over 300 locations. In order to strengthen the common bond of both companies and also to visually underline it, a new corporate design is now being rolled out step by step. 

"FORVIA is a signal of new beginnings, marking the start of a joint future for both HELLA and Faurecia," says Dr. Markus Richter, Head of Corporate Communications and Investor Relations at HELLA. "It is all the more important to make this new era visible through a new joint brand identity. Against this background, we are now rolling out a new corporate design together with Faurecia step by step, which expresses the close alliance between the two companies both internally and externally." 

The new brand identity reflects key elements that are associated with the FORVIA name, such as dynamism, mobility and a future-oriented approach. The framework for the common visual identity is defined by a new style guide that contains all essential design elements of the new brand identity. The style-defining colours are primarily blue and white. Blue in particular can be found in the history of both companies. It stands for a high level of technical orientation. At the same time, it is a colour that exerts an appealing effect and is one of the declared favourite colours of many people. 

"We are aware that there are many other challenges right now than introducing a new corporate design. Nevertheless, one should not underestimate the power of a new common identity," emphasises company spokesman Markus Richter. "We will implement it as cost-effectively and thoughtfully as possible. Thus, we will first apply the new design to elements that can be changed without greater effort or that have to be created anyway. Possible inconsistencies in the brand appearance will be consciously accepted for a transitional period."  

Therefore, the templates for PowerPoint and business papers will be changed first, as well as e-mail addresses and signatures - both at HELLA and Faurecia. Corresponding templates can now be downloaded in the Corporate Design Toolbox. For a transitional period, existing presentations or the old HELLA logo may continue to be used. An overview of these design elements is also provided by the Light Graphic Standards. 

HELLA and Faurecia will continue to operate and communicate as independent, listed entities under the overarching umbrella brand FORVIA. The existing legal company names will be retained; likewise, products will continue to be marketed and distributed under their existing brands.  

A comprehensive Style Guide also provides impressions of the entire FORVIA brand world. This is immediately valid for Faurecia. At HELLA, it will be rolled out gradually in a second step after further management approval. If you have any questions, please contact the Corporate Communications team.

 


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